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East Sunrise orders ten jack-ups at CSIC

East Sunrise orders ten jack-ups at CSIC

Hong Kong: Hong Kong-based East Sunrise Group has signed with China Shipbuilding Industry Corporation (CSIC) for the construction of ten jack-up platforms. The total value of the contract is around RMB10bn. The first platform will be delivered early 2016. The rest of the platforms will be delivered one by one within three months intervals.

Orders pour in for Cosco Shipyard

Orders pour in for Cosco ShipyardSingapore: Cosco Shipyard, part of Singapore-listed Cosco Corporation, has won new orders while another long running project has stalled. The group won orders worth around $300m to build a DP3 accommodation barge and seven bulk carr...

Nanjing Tanker goes into restructuring process

Nanjing Tanker goes into restructuring processShanghai: Nanjing Tanker, the delisted oil shipping arm of Sinotrans & CSC, announced that Nanjing Intemediate People’s Court has approved the request by its creditor Tianjin Huifeng Energy to restructure the company.

China Shipping Group starts internal management investigations

China Shipping Group starts internal management investigationsShanghai: China Shipping Group has started an internal discipline investigation on the group’s 1344 management personnel. The group said in a notice that it has started investigations and strengthened supervision on the activit...

SIPG moves river container transit business to Taicang Port

SIPG moves river container transit business to Taicang PortShanghai: Shanghai International Port Group (SIPG) announced that its Waigaoqiao port area has stopped taking container transit business from upstream Yangtze River ports including Chongqing, Wuhan, Changsha and Jiujiang. Instead...

Sinopacific to build world’s first ethane-powered ship

Sinopacific to build world’s first ethane-powered shipShanghai: Ocean Yield, an Oslo-based shipowner, has placed orders for three LEGCs (Liquefied Ethylene Gas Carriers) of 36,000 cu m capacity, to be built at Sinopacific Offshore & Engineering. Each will be powered by a single MAN B&W...

Chinese recyclers barely scraping a living

Chinese recyclers barely scraping a livingShanghai: China’s ship recyclers are enduring a torrid time of late. “The summer months have not been kind to the Chinese market,” ship scrapping experts, GMS Weekly notes in its most recent report. Prices on scrap steel have ...

Wuhan launches new container routes to ASEAN countries

Wuhan launches new container routes to ASEAN countriesDalian: Wuhan Yangluo Port has launched a new trial container shipping route to ASEAN countries Thailand, Cambodia, Vietnam and Laos starting July 21. The route will link Wuhan Yangluo Port with Shanghai Waigaoqiao Port, Bangkok Por...

AVIC Dingheng books a dozen chemical tankers from Nordic

AVIC Dingheng books a dozen chemical tankers from Nordic Shanghai: AVIC Dingheng has signed shipbuilding contracts with Danish owner Nordic Tankers for the construction of six 24,000dwt chemical tankers with options for six more. The price for each vessel is around $40m, and deliveries...

China Shipping Tanker borrows RMB600m

China Shipping Tanker borrows RMB600m Shanghai: China Shipping Development (CSD) announced that its fully controlled subsidiary China Shipping Tanker (CST) has applied for a five-year loan of RMB600m from ICBC in order to expand its business. CSD will provide guarantees...

Hantong bags first ever chemical tanker order

Hantong bags first ever chemical tanker orderShanghai: Sinochem Shipping, the shipping arm of Sinochem Group and the largest chemical tanker operator in China, has ordered four 38,000dwt chemical tankers at Jiangsu Hantong Ship Heavy Industry. The order is the first ever chemi...

Yangzijiang linked with $300m Iranian order

Singapore: Islamic Republic of Iran Shipping Lines (IRISL) is ordering 10 bulk carriers from Singapore-listed Yangzijiang Shipbuilding, according to the Wall Street Journal. The Chinese yard is taking on the $300m order to build a series of 82,000...

Vale signs financing deals with Chinese banks

Beijing: Brazilian mining giant Vale has signed MOUs with two Chinese banks during Chinese president Xi Jinping’s recent visit in Brazil. China's Exim Bank has extended a $5bn credit facility to Vale over the next three years to buy or lease shi...

CSCL supports expansion of subsidiaries

Shanghai: China Shipping Container Lines (CSCL) announced that it will replenish $6m capital into its subsidiary Xinhai Shipping while another shareholder CSCL (Southeast Asia) will replenish $40m to support the development of the company. Meanwhi...

Bohai Shipbuilding secures five VLOCs from Berge Bulk

Dalian: CSIC-affiliated Bohai Shipbuilding Industry has signed with Singaporean shipowner Berge Bulk for the construction of five 210,000dwt bulk ships. The price for each ship is around $52m. The first two ships will be delivered in 2015, while t...

ICBC Leasing signs rig deal in Brazil

Dalian: ICBC Financial Leasing has signed a leasing project worth $1.08bn with Schahin for two ultra-deepwater drilling rigs during Chinese president Xi Jinping’s recent visit in Brazil. The rigs will eventually be used by Petrobras. CIMC Raffle...

Ctrip linked with cruiseship pair

Shanghai: Online travel booking giant Ctrip has been linked with the acquisition of two cruiseships. The 21st Century Business Herald reported that Ctrip has bought two ships this month as it moves aggressively into the cruise sector.

CSSC signs deal to take control of Wärtsilä’s 2-stroke engine business

Shanghai: Wärtsilä and China State Shipbuilding Corporation (CSSC) have signed an agreement to establish a joint venture, which will take over Wärtsilä’s 2-stroke engine business. Through the agreement, CSSC will own 70% of the business through...

Beihai Shipbuilding secures four bulkers from Foremost

Dalian: Qingdao Beihai Shipbuilding Industry has received orders from American owner Foremost Group to construct four 180,000dwt bulkers. The price for each vessel is about $55m. Foremost Group had placed orders for two 180,000dwt bulkers at the s...

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Summer 2014
Maritime CEO

In Focus

Playing Catch Up: Shipping and Social Media

Graeme Somerville-Ryan from Wikborg Rein on how to navigate the likes of Facebook and Twitter

Playing Catch Up: Shipping and Social Media

The use of social media is now an integral part of building a commercial brand. Social media channels are rapidly evolving into highly efficient tools that help companies communicate with their clients, drive sales, and influence market perception. However, social media has not removed the need for traditional marketing tools and strategies. But - it has changed the way businesses and individuals are using those tools to communicate. The future is already here and to ignore it is to fruitlessly fight the incoming tide.

Shipping has no control over demand for vessels, only supply. And we all know where that has got us. The oversupply of vessels means that quality providers need to set themselves apart from inferior competitors. Financial strength, environmental care, efficiency, seafarer welfare, and safety records will become increasingly important as supply chain transparency becomes a point of difference. Social media provides companies with an efficient and effective tool to get their message out to those who matter. Don't worry; it will also remain a place to post your favourite kitten pics.

Keeping an Open Mind

I must confess that I can become rather excitable regarding social media marketing and its potential in the shipping sphere. But I'm a zealot. Given the slightest opportunity, at an event big or small, get me onto the topic and the night is pretty much over.

In shipping circles, eyes begin to roll; excuses are made; and crowds thin. Those polite enough to listen will make sure their glasses are full. Scepticism abounds. Discussions focus around why social media shouldn't be part of shipping, how dangerous and unpredictable it is, and why it is irrelevant at best.

In other industries the debate has moved beyond 'is there a place for social media marketing?' to 'how do we best use it?' It is time shipping entered the 21st century and starte ...   More>>