Court freezes equity of CSC Phoenix parent

Court freezes equity of CSC Phoenix parent

Shanghai: CSC Phoenix announced that it has received a notice from Wuhan Intermediate People’s Court that the court has frozen all 17.89% equity its parent company Changjiang Shipping Corporation (CSC) holds in the company for two years.

Sainty Marine signs nine dual fuel boxships

Sainty Marine signs nine dual fuel boxshipsDalian: Jiangsu Sainty Marine announced that it has signed with four single-vessel companies controlled by Reederei NSB, one of the largest containership operators in Germany, for the construction of four 5,000teu dual fuel containe...

China to open up crude oil import rights

China to open up crude oil import rightsBeijing: The central government of China is expected to open up crude oil import rights to private companies, Chinese local media reported. According to a government official, the National Development and Reform Commission (NDRC)...

Media kit launch

Media kit launchSingapore: Asia Shipping Media, the parent firm of this site, today lays out its plans for the following year with the release of its 2015 media kit. Detailed inside are every publication for the coming year, both online and in prin...

China Shipping acquires additional 20 percent equity in Beihai

China Shipping acquires additional 20 percent equity in Beihai Shanghai: China Shipping Development announced that its fully controlled subsidiary China Shipping Tanker (CST) is going to acquire 20% equity in Beihai Shipping from Shanghai Shipping Group for RMB830m. CST had already acquired ...

Fortescue Metals orders four VLOCs at GSI

Fortescue Metals orders four VLOCs at GSIDalian: CSSC-affiliated Guangzhou Shipyard International (GSI) has officially signed shipbuilding contracts with Australian mining giant Fortescue Metals (FMG) for the construction of four 250,000dwt VLOCs. FMG has ordered four vess...

Orient International to expand shipping business

Orient International to expand shipping businessShanghai: Shanghai-listed multi-sector enterprise Orient International, is planning to expand its bulk shipping business through subsidiary Shanghai Newseas Navigation. The company announced plans to use about RMB1bn in raised fu...

CSC Phoenix gets rid of loss making subsidiary

CSC Phoenix gets rid of loss making subsidiaryShanghai: CSC Phoenix, which is currently going through restructuring, announced today that it expects to greatly increase its first half net profit to RMB180m-RMB195m from an earlier expected RMB20m-RMB35m.

Poll: Your views on the future of Bunkering

Poll: Your views on the future of BunkeringSingapore: Debuting in a couple of months our sister site SeaShip News will launch an insightful new bunkering magazine, which you, the reader, can help shape the contents by voting in our brand new poll, launching today. The w...

New oil storage facilities set for Rizhao

New oil storage facilities set for RizhaoDalian: In a further make-over of its business, Singapore-listed CEFC International, formerly best known for its line of cosmetics, is teaming up with a subsidiary of Rizhao Port Group to build and operate oil storage facilities wit...

Hamburg Sud opens Nanjing office

Hamburg Sud opens Nanjing officeShanghai: On 1 August, Hamburg Süd is opening an office in Nanjing. All tasks that were previously carried out by the Ben Line agency will in future be taken over by the new Hamburg Süd office. The office will be headed by the gen...

Sinopacific scores offshore first

Shanghai: The busy times for Sinopacific Shipbuilding continue. The Simon Liang led firm has snatched Wang Xingru, the boss of Cosco Pacific, to become its new chief executive. On top of that, the company has signed a contract with Shenzhen Huawei...

More PetroChina executives under investigation

Beijing: The anti-corruption investigations into China’s energy sector have been deepened further. Currently the authorities are investigating PetroChina’s North American operations. The company’s chief business representative in Canada, Jia...

Qingdao Port sued by CITIC

Dalian: Hong Kong-listed Qingdao Port announced that the company and its Dagang Branch have received a writ of summons, a notice of response to action and a complaint from Qingdao Maritime Court.

Dalian Maritime University to build its own port terminal

Dalian: Dalian Maritime University (DMU) announced that it plans to develop its own port terminal for training purposes. The port terminal will be capable to dock three 10,000dwt training ships at the same time and it will be located at the wester...

2M worries Ministry of Commerce

Beijing: Following the P3 alliance being denied by China’s Ministry of Transport, Maersk and MSC are currently working to establish a smaller alliance 2M and hoping to get approval from the Chinese authorities, however, China’s Ministry of Commer...

Poll: Shipmanagers are poor at communicating with owners

Singapore: There’s two weeks to go till the close of voting on our sister title Maritime CEO’s shipmanagement poll held in association with Singapore’s Masterbulk. Results of the vote will be in the upcoming issue of Maritime CEO magazine, whic...

Chinese yard to build world's first CNG ship

Jakarta: The world's first compressed natural gas (CNG) carrier has been ordered by Pelayaran Bahtera Adhiguna, a subsidiary of Indonesia's state-owned power company Perusahaan Listrik Negara (PT PLN). The ship, to be classed by American class societ...

SIPG in the running for Israeli port contract

Cairo: Shanghai International Port Group (SIPG) is among four firms to have been approved to tender for a pair of new ports in Israel. Tenders for the 25-year concessions are now expected in November. The other companies in the mix are MSC, Eurogate ...

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Summer 2014
Maritime CEO

In Focus

Playing Catch Up: Shipping and Social Media

Graeme Somerville-Ryan from Wikborg Rein on how to navigate the likes of Facebook and Twitter

Playing Catch Up: Shipping and Social Media

The use of social media is now an integral part of building a commercial brand. Social media channels are rapidly evolving into highly efficient tools that help companies communicate with their clients, drive sales, and influence market perception. However, social media has not removed the need for traditional marketing tools and strategies. But - it has changed the way businesses and individuals are using those tools to communicate. The future is already here and to ignore it is to fruitlessly fight the incoming tide.

Shipping has no control over demand for vessels, only supply. And we all know where that has got us. The oversupply of vessels means that quality providers need to set themselves apart from inferior competitors. Financial strength, environmental care, efficiency, seafarer welfare, and safety records will become increasingly important as supply chain transparency becomes a point of difference. Social media provides companies with an efficient and effective tool to get their message out to those who matter. Don't worry; it will also remain a place to post your favourite kitten pics.

Keeping an Open Mind

I must confess that I can become rather excitable regarding social media marketing and its potential in the shipping sphere. But I'm a zealot. Given the slightest opportunity, at an event big or small, get me onto the topic and the night is pretty much over.

In shipping circles, eyes begin to roll; excuses are made; and crowds thin. Those polite enough to listen will make sure their glasses are full. Scepticism abounds. Discussions focus around why social media shouldn't be part of shipping, how dangerous and unpredictable it is, and why it is irrelevant at best.

In other industries the debate has moved beyond 'is there a place for social media marketing?' to 'how do we best use it?' It is time shipping entered the 21st century and starte ...   More>>